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Introduction to a Master’s in Marketing Analytics

Why Pursue a Career in Marketing Analytics?

Marketing is a huge and important part of any business or corporation and the practice of marketing analysis allows for more effective marketing in a number of ways. A masters degree in this area differs quite significantly from the standard marketing degree, as it focuses on generating and using data both to create strategies and to analyze the effectiveness of an existing strategy. The strong emphasis on the use of data means that those who are mathematically minded and IT-savvy are most likely to get along well with this masters program. A career in this industry is also well suited to those with a strong aptitude for communication and those who enjoy the challenge of designing and delivering methods for communicating relevant information.

What is a Master’s in Marketing Analytics like?

Most marketing analytics master’s are designed with the working student in mind and most applicants will have some form of experience in marketing either in the form of real world practice or undergraduates programs. You are likely to come across courses that last both one and two years with the length depending on each specific course and whether you attend on a full time or part time basis.

It is possible to find online teaching formats for this master’s but as with all forms of undergraduate and graduate degree programs, always check that the school is accredited and reputable.

What is the Typical Curriculum of a Master’s in Marketing Analytics?

Whilst the curriculum will vary slightly, all masters in marketing analytics will have a strong focus on statistics, quantitative methods, data mining and advanced analysis methods, as well as a look at marketing practices in the 21st century. As with most master degree programs, there will be a number of compulsory core topics and a choice of further electives to complete the program.

What Pre-requisites Do I Need to Attend a Master’s in Marketing Analytics?

The standard prerequisite in order to attend a master’s in marketing analytics is a Bachelors degree. Some institutes are flexible regarding the type of degree you have, whilst others will expect it to be in relevant field such as mathematics, statistics, marketing or business.

Who Should Consider a Master’s in Marketing Analytics?

Both the fields of marketing and data analytics are experiencing a boom at the moment and as a result, most organizations and corporations are searching for employees with a combination of both skill sets. Tech-savvy individuals with an interest in marketing will be well suited to a master’s degree. It could also create great opportunities for anyone who is already in a marketing role and is looking to advance their career by gaining some valuable modern day skills sets.

What Are The Career Opportunities in Marketing Analytics?

There are a number of data related tech jobs that are currently experiencing a trend and are becoming increasingly in demand across all sectors and organizations of all sizes. According to Forbes and icrunchdata, roles in marketing analytics are at the heart of this trend and as of July 2013, there were over 23,000 job postings that required marketing analysis skills. According to the average salary of someone in a marketing analytics position is $87,000. Forbes states that over the last three years there has been an incredible 136% increase in the number of jobs relating to marketing analysis. These figures suggest that a master’s degree in marketing analytics could prove to be very rewarding.